Dubai-based Emaar Tuesday said it has begun operations in the Asian country where it is planning to launch two showrooms in Beijing and Shanghai.
The expansion the company said complements the ‘Belt and Road Initiative’ announced by President Xi Jinping, in which the UAE will have a significant part to play.
The property developer has recruited Chinese staff for the two offices that will be used to promote Dubai and the UAE as an investment destination. Its projects include its 6sqkm Dubai Creek harbor development.
Emaar is also planning to build the largest China Town in the Middle East region. To attract Chinese investors, the Gulf country in 2016 removed visa restrictions to Chinese passport holders.
The company, which operates in several sectors, is planning to invest in luxury hotels and serviced residences in key Chinese cities under its Address brand.
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