The tourism department of Abu Dhabi, DCT Abu Dhabi, has signed a partnership deal with popular social media Tik Tok as the Emirate moves to lure visitors, Gulf Business reports.
“This partnership is unique in the sense that it provides viewers with an opportunity to get to know Abu Dhabi through unique reels created by locals and residents of the emirate, highlighting various elements such as iconic destinations within the capital, our people and culture, as well as our exclusivity, offerings and more,” said Ali Hassan Al Shaiba, executive director of tourism and marketing at DCT Abu Dhabi.
“We look forward to growing our channel on the platform through TikTok’s guidance and creative input and have no doubt that this opportunity will have a great outcome,” he said.
Through the deal, Shant Oknayan, general manager of global business solutions Middle East, Turkey, Africa and Pakistan, said TikTok will provide DCT Abu Dhabi with the unique ability to become creators and storytellers by listening to the community and adopting an always-on approach to their content.
Abu Dhabi “will be able to leverage the creativity of the platform community as well as tap into the incredible power our TikTok creators have, who will elevate their content to new heights.”
In December, Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, also officially joined TikTok, Gulf Business recalled.